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PORTFOLIO
My Work
A selection of research projects where I explored user behaviour, mapped complex systems, and turned evidence into actionable insights and opportunities.
Gamified Reward System Redesign
FULLY · B2B2C WELLNESS APP
The existing reward model was engaging but costly to sustain. I led mixed-methods research to uncover pain points in the experience and identify opportunities for a more sustainable and engaging reward model.
UX Researcher & Designer · Research Lead

IMPACT
6 interviews + 30+ participant focus group → informed reward model redesign

IMPACT
100% task success in usability testing → design validated for nationwide rollout
IMPACT
29 interviews → 5 strategic opportunity areas
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